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Notable brands including Lava, Intex, Micromax, Karbonn and even others to cut costs in a bitterly competitive market, industry insiders said. Xiaomi gained the most with percent new devices across India, followed by Vivo, Oppo, Itel and Huawei. While Xiaomi, Honor and Oppo grew in leaps and bounds in the Indian smartphone market in Q2 , a CMR report states that Indian brands like Micromax, Intex and Karbonn are. Today, Micromax's market share has piped down to just 1%, figures from International Data Corporation (IDC) show. Its biggest mistake.
While Intex, like Micromax, Lava and Karbonn – once the big four of Indian smartphone sector – has lost considerable market share in recent. Micromax is an Indian consumer electronics company headquartered in Gurgaon , Haryana. In , Micromax entered the tablet computer market with the debut of the Funbook series. Micromax launched its first eight-core flagship. Micromax is losing its market shares because it's losing its brand value on a relative scale. It is virtually falling in the eyes of the Indian market. Micromax came.
The Marketing mix of Micromax discusses the 4P's of Micromax, a brand which was founded by Rajesh Agarwaand. The brand has grown in. Even as Chinese companies are dominating the Indian smartphone market, has the home-grown brand Micromax missed the bus? Micromax's. Reports suggest that with the mobile phones market becoming a crowded place, Micromax is now looking at other business segments. Besides. Just two years ago, Micromax, Karbonn Mobiles, Lava and other local players had more than 54 percent market share, according to data from.
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